Take a look at our courses below, we deliver all in-house to teams between 1-10. As with all our services we are happy to work with your charity to create bespoke training after identifying training needs within your team. We specialise in storytelling, media relations and media strategy. We charge £100 per hour for these training courses and charge per session not per person. This includes all materials and follow up support.
From Fact to Fiction: Engaging the Broadcast Media
What would you say if you were told you could get your charity message in front of thousands of television viewers for weeks at a time? This course is for anyone working in a charity media team.
This is a one-day course that will teach you all the skills you need in order to engage the broadcast media to your advantage. Using practical and theoretical teaching to ensure you feel confident to set up resources, target and approach relevant media, deliver a robust media advice service and gain publicity for any successful storylines.
Breakdown of the course:
What is a Media Advice service? Why it matters that fictional accounts are realistic and how well-loved soap characters who are exposed to issues can benefit your charity. We will explore why soap and drama teams love working with charities and what is in it for them.
The Business case with so many charities and so much noise out there how can a fictional storyline bring in value for the charity? We will explore the reach and brevity of the storylines and discuss any costs associated.
How to set up a Media Advice Service we know that different charities will have varying resources and senior buy in so this session will be a practical look at the different elements of the service. From online resources to finding out who and how to approach teams, this can be scaled up or down as appropriate.
Getting the most out of any opportunity if you do manage to get a story on air how do you then make the most of the opportunity? We will look at building a media plan in partnership with the show, the power of case studies and ideas to turn this into an awareness raising or fundraising opportunity.
Writing an action plan we will identify potential opportunities for each charity and work with you to develop an action plan so that you leave feeling confident about the next steps.
I just wanted to say thank you for organising the course on Wednesday – I found it incredibly useful, with lots of practical tips to take back and put into action. Jenni was a great course leader and was very motivating. I thought the content of the day was great, with a good mix of theory and practical.Course attendee, From Fact to Fiction May 2019
The key to getting any support for your charity lies in your ability to tell a story. The story of your charity, of it’s staff and of your beneficeries. This course is for any section of the charity, fundraising, media, digital and policy.
What is the power of a story? We will examine how storytelling has evolved and how it is used successfully in selling products, increasing support and changing attitudes. We will look at why storytelling is such a powerful tool and how to create a storytelling culture in your organisation.
How to tell a story where do you start? Do you need to map out your story? Looking at structure and making your story stand out. Getting the best out of your subject and safeguarding and looking after their welfare.
How to present your story? This will be a practical session which looks at which form your story may take. We examine both the benefits and pitfalls of blogs, vlogs, video and podcasts as well as teaching the basics of how to produce each format successfully. You will walk away from the course with a story that can then be used in your work